Privacy Policy

1. Scope of the processing of personal data

Unless otherwise stated, we process your personal data as a visitor to our website (hereinafter referred to as the ‘Data Subject’) in order to make available and provide you with a functional and visitor-friendly website as well as our content and services.

2. Legal basis for the processing of personal data

To the extent that we obtain the consent of the Data Subject for personal data processing operations, point (a) of Article 6 (1) of the General Data Protection Regulation (GDPR) serves as the legal basis.

Point (b) of Article 6 (1) GDPR serves as the legal basis for processing the personal data required for the performance of a contract to which the Data Subject is party. This is also the case for the processing operations required for carrying out pre-contractual measures.

To the extent that the processing of personal data is required for compliance with a legal obligation to which our company is subject, point (c) of Article 6 (1) GDPR serves as the legal basis.

If the processing is necessary to protect a legitimate interest of our company or a third party, and if the interests, fundamental rights and freedoms of the Data Subject do not outweigh the former interest, point (f) of Article 6 (1) GDPR serves as the legal basis for the processing.

3. Data erasure and storage period

The personal data of the Data Subject shall be erased or blocked as soon as the purpose of storage no longer applies.

Data may be stored beyond this period if this has been provided for by the European or national legislator in EU regulations, laws or other regulations to which the Controller is subject. The data shall also be blocked or erased once a storage period prescribed by the standards mentioned expires, unless there is a need for further storage of the data to enter into or fulfil a contract.

1. Description and scope of data processing

Each time our website is accessed, our system automatically collects data and information from the accessing computer system.

The following data are collected in this regard:

• date and time of the request
• name of the requested file
• page from which the file was requested
• access status (transfer file, file not found, etc.)
• web browser and operating system used
• complete IP address of the requesting computer
• volume of data transmitted

The data are also stored in our system’s log files. These data are not stored together with the visitor’s other personal data.

2. Legal basis for data processing

The legal basis for the temporary storage of data and log files is point (f) of Article 6 (1) GDPR.

3. Purpose of the data processing

The temporary storage of the IP address by the system is necessary in order to deliver the website to the visitor's computer. For this purpose, the visitor’s IP address must remain stored for the duration of the session.

Storage in log files takes place to ensure the functionality of the website. In addition, we use the data to optimise the website and to ensure the security of our information technology systems.
An evaluation of the data for marketing purposes does not take place in this context.

These purposes also form the basis for our legitimate interest in data processing in accordance with point (f) of Article 6 (1) GDPR.

4. Duration of storage

The data will be erased as soon as they are no longer required to achieve the purpose for which they were collected. In the case of data collection for provision of the website, this is the case when the respective session has ended. If the data are stored in log files, this is the case after thirty days at the latest.

1. Description and scope of data processing

Contact forms are provided on our website that can be used to contact us electronically. If a visitor makes use of this option, the data entered in the input mask shall be transmitted to us and stored.

Alternatively, you can contact us using the e-mail addresses provided. In this case, the visitor’s personal data transmitted with the e-mail shall be stored.

2. Legal basis for data processing

If your contact via the contact form aims to enter into or perform a contract, the legal basis for
the processing is point (b) of Art. 6 (1) GDPR.

The legal basis for the processing of the data is point (a) of Art. 6 (1) GDPR if the visitor has given their consent, otherwise it is our legitimate interest (point (f) of Art. 6 (1) GDPR).

3. Purpose of the data processing

The processing of personal data from the input mask serves us solely to process
the communication. In the case of contact by e-mail, this also constitutes the necessary legitimate interest in processing the data.

The other personal data processed during the sending process serve to prevent misuse of
the contact form and to ensure the security of our information technology systems.

4. Disclosure to third parties

If we are not the right contact partner for the respective enquiry (e.g. for the specific product requested), we shall forward the enquiry with the data provided to the respective Kärcher Group company for response. Depending on the enquiry, the data may be passed on to

• Alfred Kärcher SE & Co. KG, Alfred-Kärcher-Str. 28-40, 71364 Winnenden, Germany
• Alfred Kärcher Vertriebs-GmbH, Friedrich-List-Str. 4, 71364 Winnenden, Germany

The respective company shall then answer your enquiry, if necessary.

5. Duration of storage

The data shall be erased 180 days after transmission.

The personal data additionally collected during the sending process shall be erased after a period of seven days at the latest.

1. Description and scope of data processing

Our website uses cookies. A cookie is a small data package (text file) that your browser stores on your device at the instruction of a website you have visited in order to ‘remember’ information about you, such as your language preferences or login information.

We distinguish between the following categories of cookies:

• strictly necessary cookies
• performance cookies
• functional cookies
• marketing cookies

When accessing our website, the visitor is informed about the use of cookies, and their consent to the processing of the personal data used in this context is obtained.

2. Legal basis for data processing

The legal basis for the processing of personal data using strictly necessary cookies is point (f)
of Article 6 (1) GDPR.

The legal basis for the processing of personal data using other cookies is point (a) of Article 6 (1) GDPR if the visitor has granted their consent.

3. Purpose of the data processing

The purpose of using the respective cookies results from the Cookie Policy.

4. Duration of storage

The storage period for the respective cookies results from the Cookie Policy.

5. Opportunity to object

You can object to the use of cookies – with the exception of strictly necessary cookies – at any time via the cookie settings in the Cookie Policy.

Adobe Analytics

1. Description, purpose and scope of data processing

Our website uses Adobe Analytics – a web analytics service provided by Adobe Systems Software Ireland Limited, 4–6 Riverwalk, City West Business Campus, Dublin 24, Ireland (’Adobe’).

Adobe Analytics uses cookies that are stored on your computer and enable your use of the website to be analysed. If the information generated by the cookie about the use of the website is transmitted to an Adobe server, then the settings ensure that the IP address is anonymised before geolocation and replaced by a generic IP address prior to storage. On behalf of the operator of this website, Adobe will use this information to evaluate the use of the website by users in order to compile reports on website activity and to provide the website operator with other services relating to website activity and Internet usage. The IP address transmitted by your browser as part of the Adobe Analytics process will not be merged with other Adobe data. You can prevent cookies from being stored by adjusting the appropriate settings in your browser software. Please note, however, that doing so may prevent you from being able to fully use all the features of this website.

2. Legal basis for data processing

Adobe Analytics cookies are stored on the basis of the visitor’s consent (point (a) of Art. 6 (1) GDPR).

3. Duration of storage, possibility of objection and removal

You can set your browser to notify you when a cookie is placed, to only permit cookies in individual cases, to exclude the use of cookies generally or in specific cases, and even to activate automatic erasure of cookies when you close your browser. Deactivating cookies may restrict the functionality of this website.

You can further prevent Adobe from collecting the information generated by the cookie and the data relating to your usage of the website (including your IP address), as well as the processing of such data by Adobe, by downloading and installing the browser plugin available on the following link.

4. Third-party information

For further information about Adobe Analytics, see Adobe's data protection provisions: http://www.adobe.com/de/privacy/opt-out.html

Integration of media data through Cliplister

1. Description, purpose and scope of data processing

Our website uses interfaces to the services of Cliplister GmbH, Schauenburgerstrasse 116, 24114 Kiel, Germany ('Cliplister').

Cliplister is a professional enterprise cloud infrastructure from Germany for the organisation, processing and distribution of media data such as images, videos, audio, PDFs or 3D content. The content is stored on Cliplister and integrated into our website and can be played or accessed directly from our website.

If you access a corresponding website of our offering, we establish a connection to Cliplister via web interfaces in order to provide you with such content in the best possible way. Here, your IP address and device-specific information are transmitted to Cliplister for the purpose of optimal and legally secure presentation of the content, and recorded by Cliplister in an encrypted and anonymised form.

2. Legal basis for data processing

The use is based on our legitimate interests, i.e. interest in the secure and efficient provision of media data in accordance with point (f) of Art. 6 (1) GDPR.

3. Third-party information

For more information about advertising technology, see Cliplister's data protection provisions: https://cliplister.com/datenschutz/

reCAPTCHA Google

1. Description, purpose and scope of data processing

Our website uses ‘Google reCAPTCHA’ (hereinafter referred to as ‘reCAPTCHA’) from Google. reCAPTCHA is used to check whether the data entered on our website (e.g. in a contact form) are entered by a human or by an automated program. To do this, reCAPTCHA analyses the behaviour of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g. IP address, time spent on the website by the visitor or mouse movements made by the user). The data collected during the analysis are forwarded to Google.

2. Legal basis for data processing

Data processing is carried out on the basis of point (f) of Art. 6 (1) GDPR. The website operator has a legitimate interest in protecting its websites from abusive automated spying and from spam.

3. Duration of storage, possibility of objection and removal

If you do not want any data to be transmitted to Google, you must completely log out of Google and erase all Google cookies before visiting our website or using the reCAPTCHA software. The data are, in principle, automatically transmitted to Google as soon as you visit our site. In order to erase these data again, you must contact Google Support at https://support.google.com/?hl=de&tid=231579508952.

4. Third-party information

For more information about Google reCAPTCHA and Google’s Privacy Policy, please visit the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

In addition to the cases explicitly mentioned in this Privacy Policy, your personal data shall only
be passed on without your prior express consent if such is legally permissible or required.

If necessary in order to investigate the illegal or abusive use of the website or for legal prosecution, personal data shall be forwarded to the law enforcement authorities or other public authorities and,
if necessary, to the third parties which have suffered damage. However, this will only happen if there are indications of illegal or abusive conduct. We are also legally obligated to provide information
to certain public bodies upon request. These may be criminal prosecution authorities, public authorities that prosecute administrative offences subject to fines, and the financial authorities.

Any transfer of personal data is justified by the fact that (1) the processing is necessary for compliance with a legal obligation to transfer data to law enforcement authorities to which we are subject in accordance with point (c) of Article 6 (1) GDPR in conjunction with national legal requirements, or (2) we have a legitimate interest in passing the data on to the named third parties if there are indications of abusive conduct or to enforce legal claims, and your rights and interests in the protection of your personal data within the meaning of point (f) of Article 6 (1) GDPR do not prevail.

Third-party companies and external service providers are used to enable us to offer the services on this website. Under Article 28 (1) GDPR, any third-party companies and external service providers used as processors are carefully selected, regularly reviewed and contractually obligated to process all personal data exclusively in accordance with our instructions.

Unless otherwise stated, data shall only be transferred to offices in countries outside of the European Union (so-called third countries) if:

• an adequate level of data protection is ensured; or
• you have given your consent.

1. General technical and organisational measures:

WOMA has taken a variety of security measures to protect personal information appropriately and adequately. All data stored by WOMA are protected by physical and technical measures as well as procedural measures that restrict access to the information to specially authorised persons in accordance with this Privacy Policy.

Our websites sit behind a software firewall to prevent access from other networks that are connected to the Internet. In addition, the only employees that have access to personal information are those who require it to perform a specific task. These employees are trained in security and data protection practices and treat your information confidentially.

2. Secure data transmission

The transfer of your personal data in the course of an order being processed in the online shop is done so under encryption using the industry-standard Secure Socket Layer ('SSL') technology, SSL encryption version 3.

1. Right to information:

Pursuant to Article 15 GDPR, you can request information on your personal data that we process.

2. Right to object:

You have the right to object for good cause (see Section 8).

3. Right to rectification:

If information concerning you is not (or is no longer) correct, you can request rectification pursuant
to Article 16 GDPR. If your data are incomplete, you can request to have the data completed.

4. Right to erasure:

You can request the erasure of your personal data pursuant to Article 17 GDPR.

5. Right to restriction of processing:

According to Article 18 GDPR, you have the right to request a restriction of processing of your personal data.

6. Right to lodge a complaint:

If you believe that the processing of your personal data violates data protection law, you have the right under Article 77 (1) GDPR to lodge a complaint with a data protection supervisory authority of your choice, or with the data protection supervisory authority that is responsible for the Controller.

7. Right to data portability:

In the event that the requirements of Article 20 (1) GDPR are met, you have the right to have data that we process automatically on the basis of your consent or in performance of a contract handed over
to you or to third parties.

8. Right to object pursuant to Article 21 (1) GDPR:

You have the right to object at any time to the processing of your personal data on the basis of point (f) of Article 6 (1) GDPR, for reasons related to your particular situation. The Controller shall no longer process the personal data unless the Controller demonstrates compelling legitimate grounds for the processing that override the interests, rights and freedoms of the Data Subject, or for the establishment, exercise or defence of legal claims.